Personal Data we Collect
When you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information”. When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what and which websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”. We collect Device Information using the following technologies: – “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org. – “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps. – “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.
How do we Use Our Personal Information?
We use the Order Information that we collect generally to fulfill any orders placed through and with the Site (including processing your payment information, arrangements for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to: – Communicate with you; – Screen orders for potential risk or fraud; and – When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services. We are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
When you place an order through the Site, we will maintain your order Information for as long as necessary to carry out our services to you or for as long as we are required by relevant laws. After this period, your personal data will be deleted.
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us via contact form that can be found at the bottom of this page.